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Hotel Serena

2.0 star property
Pet-friendly hotel connected to the convention centre in Santa Maria Novella with free breakfast
your current months are February, 2025 and March, 2025.
February 2025
March 2025

Photo gallery for Hotel Serena

Interior detail
Dining
In-room safe, desk, soundproofing, free WiFi
Lobby
In-room safe, desk, soundproofing, free WiFi

Reviews

7.2 out of 10
Good

Popular amenities

  • Bar
  • Breakfast included
  • Pet-friendly
  • Air conditioning
  • Housekeeping
  • Free WiFi

Explore the area

Map
Via Fiume 20, Florence, FI, 50123
  • Historic Centre of Florence
    ‪1 min walk‬
  • Fortezza da Basso
    ‪5 min walk‬
  • Central Market
    ‪6 min walk‬
  • Florence (FLR-Peretola)
    ‪23 min drive‬

Room options

View all photos for Classic Single Room

Classic Single Room

Classic Single Room

Highlights

Soundproofed
Air conditioning
Private bathroom
Hairdryer
Bidet
Digital channels
Daily housekeeping
In-room safe
  • 23 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Classic Twin Room, 2 Single Beds

Classic Twin Room, 2 Single Beds

Classic Twin Room, 2 Single Beds

Highlights

Soundproofed
Air conditioning
Private bathroom
Hairdryer
Bidet
Digital channels
Daily housekeeping
In-room safe
  • 23 sq m
  • Sleeps 2
  • 2 Single Beds

View all photos for Classic Double Room, 1 Double Bed

Classic Double Room, 1 Double Bed

Classic Double Room, 1 Double Bed

Highlights

Soundproofed
Air conditioning
Private bathroom
Hairdryer
Bidet
Digital channels
Daily housekeeping
In-room safe
  • 23 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Classic Quadruple Room, Private Bathroom

In-room safe, desk, soundproofing, free WiFi

Classic Quadruple Room, Private Bathroom

Highlights

Soundproofed
Air conditioning
Private bathroom
Bidet
Hairdryer
Digital channels
Daily housekeeping
In-room safe
  • 23 sq m
  • Sleeps 5
  • 1 Double Bed and 2 Single Beds

View all photos for Classic Triple Room

Classic Triple Room

Classic Triple Room

Highlights

Soundproofed
Air conditioning
Private bathroom
Hairdryer
Bidet
Digital channels
Daily housekeeping
In-room safe
  • 23 sq m
  • Sleeps 4
  • 1 Double Bed and 1 Single Bed OR 3 Single Beds

Similar properties

Room

Loggia Fiorentina

Free WiFi
Air conditioning
Parking available
Business services
4.0 out of 5, Very good, (562)
The price is NZ$89
for 1 room
includes taxes & fees
16 Feb - 17 Feb
Loggia Fiorentina

About the area

Florence

Hotel Serena puts you in the heart of Florence, connected to the convention centre and within just a 10-minute stroll of popular attractions like Historic Centre of Florence and Central Market. Highlights at this hotel include free continental breakfast and a bar/lounge. .This business-friendly hotel offers free WiFi in public areas, a terrace and a garden. Plus you'll find luggage storage and a front desk safe. Each morning free breakfast is served. .Attractions within a 15-minute walk of this Santa Maria Novella hotel include Cathedral of Santa Maria del Fiore and Fortezza da Basso.

What's nearby

  • Historic Centre of Florence - 1 min walk
  • Piazza di Santa Maria Novella - 6 min walk
  • Cathedral of Santa Maria del Fiore - 11 min walk
  • Ponte Vecchio - 16 min walk
  • Uffizi Gallery - 17 min walk

Getting around

  • Valfonda - Stazione Santa Maria Novella Tram Stop - 3 min walk
  • Florence Santa Maria Novella Station - 4 min walk
  • Peretola Airport (FLR) - 23 min drive

Restaurants

  • ‪McDonald's - ‬2 min walk
  • ‪Burger King - ‬1 min walk
  • ‪Caffè degl'Innocenti - ‬3 min walk
  • ‪Capitale della Cina - ‬2 min walk
  • ‪Crown of India - ‬3 min walk

About this property

Hotel Serena

Pet-friendly hotel connected to the convention centre in Santa Maria Novella with free breakfast
You can enjoy a drink at the bar/lounge. Free breakfast is served daily. Public spaces have free WiFi.

The business-friendly Hotel Serena also features a terrace, a garden, and a front desk safe.

This Florence hotel is smoke free.

  • 1 floor
  • 8 guestrooms or units
  • Built in 1930
  • Continental breakfast (free)
  • Front desk (limited hours)
  • Storage area for luggage
  • Front desk safe
  • Terrace
  • Garden
  • No smoking on site
  • Bar or lounge
Hotel Serena offers 8 accommodations with a safe and a hairdryer. Televisions come with digital channels. Bathrooms include a shower, bidets and complimentary toiletries.

Guests can surf the web using complimentary wireless Internet access. Business-friendly amenities include desks and telephones. Housekeeping is provided on a daily basis.

Languages

English, French, Italian, Spanish

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Food and drink

  • Free continental breakfast available daily 8:00 AM to 9:30 AM
  • A bar/lounge

Family friendly

  • Soundproofed rooms

Conveniences

  • Limited-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Housekeeping (daily)

Outdoors

  • Garden
  • Terrace

Room amenities

Bathroom

  • Bidet
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • Digital channels

More

  • Air conditioning (climate-controlled)
  • Desk
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 1 PM; check-in end time: 7 PM
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before 10 AM

Special check-in instructions

The front desk is open daily from 7:00 AM - midnight
Front desk staffed during limited hours

Access methods

Front desk (limited hours)

Pets

  • Pets are welcome and stay free

Children and extra beds

  • Children are welcome.
  • Kids stay free! One child 2 years old or younger stays free when using existing bedding.
  • Rollaway/extra beds are not available.
  • Cots (infant beds) are not available.

Payment types

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 4.50 per person, per night, up to 7 nights.

We've listed all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards
Noise-free guestrooms cannot be guaranteed
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. This property accepts Visa, Mastercard, American Express and Eurocard. Noise-free guestrooms cannot be guaranteed.

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • On-site cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.
  • One child aged 2 years old or younger stays free in the same room as the parent or guardian when using existing bedding.

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Hotel Serena Florence
Serena Florence
Hotel Serena Hotel
Hotel Serena Florence
Hotel Serena Hotel Florence

Frequently asked questions

What is the cancellation policy at Hotel Serena?

Hotel Serena offers free cancellation on select room rates. Check out the cancellation policy for more info.

Does Hotel Serena serve breakfast?

Yep, free continental breakfast is on offer daily between 8:00 AM and 9:30 AM.

Is there a free airport shuttle available at Hotel Serena?

No, Hotel Serena does not offer an airport shuttle service.

What time are check-in & check-out at Hotel Serena?

Check-in begins at 1 PM. Check-out time is 10 AM.

Hotel Serena Reviews

Reviews

7.2

Good

Rating 10 - Excellent. 18 out of 100 reviews" "
Rating 8 - Good. 38 out of 100 reviews" "
Rating 6 - Okay. 26 out of 100 reviews" "
Rating 4 - Poor. 13 out of 100 reviews" "
Rating 2 - Terrible. 5 out of 100 reviews" "

7.8/10

Cleanliness

6.8/10

Staff & service

6.8/10

Property conditions & facilities

Reviews

8/10 Good

Verified traveller

Stayed 2 nights in Oct 2018

2/10 Terrible

Anon

Disliked: Staff & service, property conditions & facilities, room comfort
This was the worst hotel stay of my life. The owner and his wife screamed at each other all night and day. The owner entered our room while we were sleeping. The owner yelled at me when I went to check out and requested a printed copy of my receipt. I paid the bill, and then he grabbed the paperwork, yelled at me, and stormed out. When he came back, I used Google translate on my phone to help make sure I hadn't said something wrong given the language barrier. Again, using Google translate on my phone, I apologized for any confusion and asked for a printed copy of the bill. He yelled at me and grabbed me by my wrists and shook me. My sister and I had already paid, so we grabbed our luggage and left immediately. I would NEVER recommend this hotel to anyone given the experience. I have never been yelled at before like this-- much less assaulted.
Stayed 5 nights in Sep 2018

6/10 Okay

Edwin

Disliked: Staff & service
Noisy hotel
My hotel room was nice, but noisy during the night and very early morning. People talking loud and doors slamming. The hotel is located on the second floor, but there is no elevator from the street to the first floor this is a struggle when traveling with heavy luggage. The hotel is conveniently located two blocks away from the train station.
Stayed 2 nights in Sep 2018

10/10 Excellent

Jean F

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Perfect for a family stop in Floro
Great hosts, clean, incredibly convenient to the train station to drop our bags and venture out to see Firenze. Beds comfy, large room.
Stayed 1 night in Aug 2018

6/10 Okay

PD, Sussex, UK

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Basic hotel in good location
Initial problem with the hotel unable to trace my online booking, but fortunately a room was available. One of several hotels in the same building. Clean, functional and (by Florentine standards) reasonably cheap, but very basic - a bit of a throwback to the 1980s (but not in a retro way). My room was at the front and so subject to a lot of street noise – especially the cleaning at about 1am. Very convenient location, close to the railway station and the sights. Proprietor was friendly enough, but did not speak English and seemed reluctant to speak Italian slowly enough for me to understand.
Stayed 1 night in Sep 2017

8/10 Good

dawn, Britain

Liked: Cleanliness, staff & service, room comfort
great location for train station and local buses
room was basic but clean and hot chocolate at breakfast was wonderful!
Stayed 3 nights in Sep 2017

8/10 Good

Wayne

Liked: Cleanliness
Homely feel, great location .?
We enjoyed our stay at Hotel Serena, it was a homely feel, being so far away from home. Handy location to trains,&short walk to town centre, nice balcony off room.
Stayed 1 night in Jul 2017

6/10 Okay

Rod, Worcester, UK

Liked: Cleanliness, staff & service
Well situated for sights and station
Fairly basic but comfortable accommodation. Owners helpful but speak little English. Street was a bit noisy overnight...people rather than traffic.

4/10 Poor

Verified traveller

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Home run hotel with very basic essentials. There's communication problem because the owners could only speak Italian. Our room was cold as the heating didn't function well. Blanket was old. There's also a dog in d hotel. Not a pleasant stay for our 4 nights there and it was expensive. We booked this hotel at the last minute because Hotel Consigli which we had booked months ahead informed us at last minute to cancelled our booking with them as they r renovating their rooms. I'm very unhappy with this as we had a very hard time finding another decent hotel at reasonable rate. The owner gave us a firenze magnet as a gesture of thanks.

6/10 Okay

Verified traveller

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
A clean, comfortable room close to the train station and within walking distance of many sights.

8/10 Good

Sudha, Auckland

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice clean hotel, helpfull staff.
The hotel is very close to Santa Maria Nouvella station - just about 7-9 minutes walk. Our room wasspacious and clean. The breakfast start was at 7:30 am but since we had to leave even earlier, they served us early.... very impressed indeed. And they kept our luggage for us.

2/10 Terrible

Danielle, Toronto, Canada

Disliked: Staff & service, property conditions & facilities, room comfort
Good location, bad service
The hotel is conviniently located close to the train terminal. The hotel was clean but it is about it. The owners didn t speak anything but Italian. The breakfast was poor. We could hardly get any shampoo or soap for our room. The hotel was outdated and offered a very basis level of confort. It would rather be described as an hostel that an hotel per say. Even the only employee that could speak English didnt make any effort to satisfy us on any level.

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed for 4 nights. Reasonable price, very close and convenient to train station and conference center in a good neighborhood (better than hotel in the other side of train station). Walking distance from all places of interests, since Florence is not a large city. Check in & out was in English and with good introduction to Florence. Room was comfortable and tidy. Warm and rich breakfast with Cappuccino every morning prepared by the old gentleman. The keys need to be stored in hotel without taking out, yet I felt safe since they were very alert every time I go in & out. Will stay again if revisit Florence.

10/10 Excellent

William, Thompson, Ohio

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location and comfortable stay for the price.
We had a great stay at the hotel. The room was fine with a view of the street. Only steps away from the train station. The complimentary breakfast was outstanding. The staff was very friendly and helpful.

8/10 Good

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very comfortable. Good breakfast. Quiet neighbourhood. Very convenient location. Staff could not converse in English. Wi-fi connectivity was poor.

4/10 Poor

Nathan, Minnesota

Liked: Cleanliness
Disliked: Staff & service, room comfort
Hotel was very close to the train station which was very nice, but the walls were extremely thin and heard lots of noise in our room, had trouble sleeping because of it. When we checked in, the gal at the front desk spoke English - we didn't see her the rest of the time and no one else that worked at the hotel spoke any English. This was mildly frustrating.

4/10 Poor

lily , london

Disliked: Property conditions & facilities, room comfort
Close to station
Grumpy old man at the reception, noisy at reception ! Noisy if you are facing the Main Street ! Beware of mosquitoes! Breakfast was not worth describing ! For the price you can get something better !

8/10 Good

Verified traveller

Liked: Cleanliness, property conditions & facilities, room comfort
Reasonable 3*
Very reasonable three star hotel. Very comfortable bed. Good coffee. Good location for conferences and station and not too far to sights. They just need to check nighttime telephone and door bell noise (best avoid any rooms beside reception).

8/10 Good

Maribeth, Chicago, IL

Liked: Cleanliness, staff & service, property conditions & facilities
Excellent Value
Hotel less than a 5 minute walk from Santa Maria Novella Train Station. Very convenient to the sights we wanted to see and the museums. Bed was brand new mattress and a bit stiff but overall good value for money. Breakfast very nice and just enough, coffee good.

8/10 Good

snacks on a train, usa

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
convenient to train station
Great breakfast, great service, spacious room, reasonably close to tourist sites.Close to quite a few restaurants. Location could be noisy at night. A bit hard to locate as it was on the second floor and not prominently identified. The staff spoke minimal English but did a great job of being of service anyway. It was a good value for the cost.

8/10 Good

Malle, Van Anda, BC Canada

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Comfortable room in excellent location
We had no trouble finding the hotel - just a 5 minute walk from train station. The location is great - everything to see and do within a 30 minute walk radius. Restaurants, stores and market around the corner. Owner spoke only a few words of English but through sign language and my dictionary I got him to book us a tour. Continental breakfast was limited but fresh and tasty. He made the best capuccino in our travels! Owner was really nice (outwardly looked like a typical "grumpy old man"!) and helpful. We would recommend the Hotel to everyone.

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fantastic hotel!
we stayed 3 nights in this lovely hotel. Excellent location, close to all sights and near the train station. Our room was big and very clean. The staff were very friendly and helpful. Excellent wifi signal and good breakfast. A recommended hotel!

8/10 Good

D. Fernandes, Virginia

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Walking distance from Florence SMN
Small family owned hotel. The owners are an older couple that do not speak English but recently hired someone to solve that problem. They opened the breakfast area 15 minutes earlier for us on the day that we left as a courtesy. The only issue we had was that the wi-fi did not work in the room and we had to sit in the hallway to use the internet.

10/10 Excellent

Louis, Toronto

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Good location. Worth the money.
Less then 5 mins walking time from the Train station. The elevator is very small and in a very old fashion, good for two persons, but the hotel is on the first floor so it is not a problem to me. It is operated by a family and it gives me a feeling of B&B instead of a regular hotel. Staffs a very friendly and they love to speak Italian to you if you want to practice your Italian. They understood English so when I used up my few Italian words, I just speak English. Room is clean. It comes with a simple breakfast (bread, cereal, fruit, yogurt, juice and coffee). The water pressure is at the lower end in the shower but acceptable.