The core of our mission is [Well-being]—not just for our guests and horses, but as a guiding principle of everything we do. We’re committed to creating harmony between people, animals, and nature. Barikiya plays a crucial role in animal welfare by providing retired horses with a second career in tourism. In Japan, horses often face limited options after retirement. By offering them a new purpose, we essentially save their lives while allowing them to thrive in a healthy environment. We also work on preserving Japan’s cultural heritage, the ancient art of Yabusame (horseback archery), which is less practised in modern times. By sharing this tradition with people from around the world, we strive to keep this important part of our history alive. Together, we can preserve tradition, promote sustainability, and create a meaningful connection between humans and horses.