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Best Western George Hotel

3.0 star property
Hotel in Swaffham with 24-hour front desk and restaurant

Photo gallery for Best Western George Hotel

Front of property
Reception
Desk, iron/ironing board, rollaway beds, free WiFi
Staircase
Terrace/patio

Reviews

7.8 out of 10
Good

Popular amenities

  • Bar
  • 24/7 front desk
  • Laundry
  • Room service
  • Pet-friendly
  • Breakfast available
The current price is NZ$132
includes taxes & fees
9 Mar - 10 Mar

Explore the area

Map
Station Street Norfolk, Swaffham, England, PE37 7LJ
  • Market Square
    ‪3 min walk‬
  • Swaffham Museum
    ‪4 min walk‬
  • The Green Britain Centre
    ‪12 min walk‬
  • Marham (KNF-RAF Marham)
    ‪17 min drive‬

Room options

View all photos for Standard Room, 1 Single Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Single Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 7 sq m
  • Sleeps 1
  • 1 Single Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 16 sq m
  • Sleeps 2
  • 2 Single Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Electric kettle
Daily housekeeping
Desk
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 Double Bed, Non Smoking (Cozy)

Desk, iron/ironing board, rollaway beds, free WiFi

Room, 1 Double Bed, Non Smoking (Cozy)

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Electric kettle
Wardrobe
Daily housekeeping
Desk
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Hairdryer
Private bathroom
Electric kettle
Wardrobe
Daily housekeeping
  • 20 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Single Beds

Similar properties

Property entrance

The Olde Windmill Inn

  • Pet-friendly
  • Parking included
  • Free WiFi
  • Game room
4.7 out of 5, Exceptional, (247)
The price is NZ$156
for 1 room
includes taxes & fees
2 Mar - 3 Mar
The Olde Windmill Inn

About the area

Swaffham

Best Western George Hotel puts you in the heart of Swaffham, within steps of Church of St Peter and St Paul and Market Square. Highlights at this hotel include a restaurant, free self-parking and a bar/lounge. .This pet-friendly hotel offers free WiFi in public areas, a 24-hour front desk and a terrace. Additionally, you'll find laundry facilities, dry cleaning/laundry services and wedding services. English breakfast is available daily between 7:30 AM and 9 AM. .Sights within a short walk of this 3-property class Swaffham hotel include Swaffham Museum and within a 15-minute walk you'll find The Green Britain Centre.

What's nearby

  • Swaffham Museum - 4 min walk
  • Swaffham Golf Club - 3 min drive
  • Castle Acre Priory - 6 min drive
  • Oxburgh Hall - 10 min drive
  • Sandringham House - 22 min drive

Getting around

  • Mid-Norfolk Railway Dereham - 19 min drive
  • London (STN-Stansted) - 85 min drive

Restaurants

  • ‪Costa Coffee - ‬1 min walk
  • ‪McDonald's - ‬3 min drive
  • ‪McTaggarts - ‬9 min drive
  • ‪Norfolk Woods Resort & Spa - ‬8 min drive
  • ‪The Red Lion - ‬3 min walk

About this property

Best Western George Hotel

Hotel in Swaffham with 24-hour front desk and restaurant
There's a restaurant on site. You can enjoy a drink at the bar/lounge. Public spaces have free WiFi. There are 3 meeting rooms available. Best Western George Hotel also features a terrace, laundry facilities, and dry cleaning/laundry services. Self parking is free.

This 3-star Swaffham hotel is smoke free.

  • 28 guestrooms or units
  • 2 levels
  • Breakfast available (surcharge)
  • Dry cleaning
  • Self-service laundry
  • Front desk (24 hours)
  • Storage area for luggage
  • Front desk safe
  • Wedding services available
  • Terrace
  • No smoking on site
  • Bar or lounge
  • Dining venue
Best Western George Hotel offers 28 accommodations with a hairdryer and free toiletries. Flat-screen televisions are featured in guestrooms. Bathrooms include baths or showers.

This Swaffham hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and telephones. Housekeeping is offered on a daily basis and an iron/ironing board can be requested.

Languages

English

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Free self parking on site

Food and drink

  • Daily English breakfast available 7:30 AM to 9 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No lift
  • Wheelchair-accessible path of travel

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

  • Pets: GBP 10 per pet, per night
  • Certain rooms only, restrictions apply
  • You can request a pet-friendly room by reaching out to the property at the number on the booking confirmation

Children and extra beds

  • Children are welcome.
  • Rollaway/extra beds are available for GBP 15.0 per night.
  • Cots (infant beds) are not available.

Payment types

Important information

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for English breakfast: from approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve rollaway/extra beds
This property accepts credit cards; cash is not accepted
Charges for extra guests may apply and vary according to property policy.
A cash deposit, credit card or debit card for incidental charges and government-issued photo identification may be required upon check-in.
Special requests are subject to availability at the time of check-in. Special requests can't be guaranteed and may incur additional charges.
    This property is managed by a professional host. The provision of housing is linked to their trade, business or profession. Guests must contact this property in advance to reserve rollaway/extra beds. This property accepts Visa, Mastercard and American Express. Cash is not accepted. 

We should mention

  • Pets are welcome in certain rooms only; other restrictions apply (please see the Fees section for related charges). To make arrangements for your pet, contact the property directly at the number on your booking confirmation.

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Frequently asked questions

Is parking available at Best Western George Hotel?

Yep, Best Western George Hotel has a free self car park.

How much does it cost to stay at Best Western George Hotel?

As of 16 Feb 2025, prices found for a 1-night stay for 2 adults at Best Western George Hotel on 9 Mar 2025 start from NZ$131.92, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

Does Best Western George Hotel serve breakfast?

You bet, English brekkie is available daily from 7:30 AM to 9 AM.

Is there a free airport shuttle available at Best Western George Hotel?

No, Best Western George Hotel does not offer an airport shuttle service.

Is there a bar or restaurant at Best Western George Hotel?

Yep, they've got a lounge bar and an onsite restaurant.

What time are check-in & check-out at Best Western George Hotel?

Check-in begins at 2 PM. Check-out time is 11 AM.

Best Western George Hotel Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 68 out of 261 reviews
Rating 8 - Good. 120 out of 261 reviews
Rating 6 - Okay. 53 out of 261 reviews
Rating 4 - Poor. 13 out of 261 reviews
Rating 2 - Terrible. 7 out of 261 reviews

8.2/10

Cleanliness

8.6/10

Staff & service

7.4/10

Amenities

7.2/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

6/10 Okay

Jane

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Plenty of parking, building and reception looked clean and well maintained. However - price charged not price quoted & booked online and once into original part of hotel things didn't look so good. Paintwork throughout needs completely renewing. Being an old building we accept that layout can be 'quirky' but not only did floors creak, everything else did! - bed, chair doors, headboard (not even attached to bedframe). Bathroom was miniscule, though usable, but concerned if had this room in middle of winter how cold it would be as no visible signs of heating? Room and bathroom overall clean but tired and very basic for £101. Breakfast was good (included in price) and available from 7am which suited us as we had a long journey. If you cosider £101 reasonable we had spent the previous night elsewhere at a guest house and paid £85 for far superiour everything! We use Best Western quite a bit around the country and feel that standards have slipped since lockdown and have not improved. Meal in bar was lovely and all items reasonably priced.
Stayed 1 night in Oct 2024

8/10 Good

Caroline

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2024

6/10 Okay

Sandra

Travelled with partner
Liked: Cleanliness
The service for food was poor, kept waiting for over and hour while other people were being served. They did wave the food cost after I complained.
Stayed 2 nights in Oct 2024

10/10 Excellent

J A

Travelled with family
Liked: Staff & service, room comfort
Stayed 2 nights in Oct 2024

8/10 Good

tina

Liked: Cleanliness, staff & service, property conditions & facilities
Comfortable, clean room. Good beverage & toiletries in room. Very good for overnight or short stay. Reception staff friendly & helpful.
Stayed 1 night in Oct 2024

6/10 Okay

Paul

Business traveller
Liked: Cleanliness, staff & service
Faded
Average hotel with no frills - requested an iron but porter ‘had never been asked for one before’ and couldn’t find one - not the level of service expected from a Best western hotel. Room was clean but uncomfortable bed and pillows and poor flow to shower Will avoid in future which is a shame as in a very convenient location
Stayed 1 night in Oct 2024

6/10 Okay

Lee

Business traveller
Liked: Staff & service
Disliked: Property conditions & facilities
Stayed 2 nights in Oct 2024

6/10 Okay

Linda

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2024

10/10 Excellent

Jacob

Liked: Cleanliness
Stayed 3 nights in Jun 2024

4/10 Poor

Charles

Disliked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Sep 2024

6/10 Okay

Chris

Business traveller
Liked: Cleanliness
Only OK
Tired decor, bed only OK, hard thin pillows. Shower good. Check in OK. Grumpy staff at breakfast. OK vfm, would stay again but only if other options not available
Stayed 1 night in Sep 2024

8/10 Good

Audrey

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location and ease of parking. Good food and pleasant bar and lounge area. Staff very friendly and helpful. The hotel is in need of some general updating and refurbishment, but the room was very clean, and the bed was very comfortable. We would happily choose to stay here again.
Stayed 2 nights in Sep 2024

4/10 Poor

Nick

Business traveller
Liked: Property conditions & facilities, room comfort
Room was clean
Stayed 1 night in Sep 2024

10/10 Excellent

Jonathan

Business traveller
Liked: Cleanliness, staff & service, property conditions & facilities
reception staff are so helpful and polite location is good. Could do with a little bit of a refer but all in all a very pleasant day.
Stayed 2 nights in Aug 2024

6/10 Okay

Robert

Liked: Staff & service
Basic but adequate accommodation. Staff very good. Shower very poor water pressure. Good food choice and quality.
Stayed 1 night in Sep 2024

10/10 Excellent

James

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Stayed 2 nights in Aug 2024

10/10 Excellent

Paul

Stayed 2 nights in Aug 2024

8/10 Good

Peter

Stayed 1 night in Aug 2024

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really close to the centre of this wonderful town was able to rest on my midway journey walking Peddarsway. Enjoyed the area and the pubs.
Stayed 1 night in Aug 2024

10/10 Excellent

Dave

Liked: Property conditions & facilities, room comfort
Very tidy and clean room with plenty of space. Would highly recommend
Stayed 1 night in Aug 2024

8/10 Good

Anthony

Travelled with family
Liked: Staff & service, property conditions & facilities
Disliked: Cleanliness
Stayed 2 nights in Aug 2024

6/10 Okay

Ian

Liked: Staff & service
We were disappointed that our request for a room on a lower floor (no lift and we are in our 70s) appears to have been ignored
Stayed 1 night in Aug 2024

8/10 Good

Verified traveller

Travelled with group
Liked: Cleanliness, staff & service, room comfort
Love the location, walking distance to many shops and the market on Saturdays. Breakfast is pleasant, lots of choices and happy to accommodate.
Stayed 4 nights in Jul 2024

6/10 Okay

Verified traveller

Business traveller
Liked: Staff & service
Disliked: Property conditions & facilities, room comfort
Awful nights sleep.
Very dated stuffy rooms. Fan provided but no plugs by the bed so had it to sit on a ledge in corner of the room. Beds soft and old, pillows hard. Poor nights sleep. The bathroom was poor with old shower curtain and stained toilet bowl. Breakfast was hot and fresh but coffee was awful. Bar was closed before 10 and only serve food till 8:30.
Stayed 1 night in Aug 2024

8/10 Good

Tim

Liked: Cleanliness, staff & service
Friendly staff, basic room.
Good basic room, nice beds. Heavy to open room door, large chip in bath enamel, no usb sockets, no air conditioning. Friendly staff. The whole block needs a make over, take out bath and fit large low rise shower tray (bath not good for access). Dark brown wood is oppressive. Air conditioning a must these days.
Stayed 2 nights in Jul 2024